Roger Hyman
Designer and President

Roger Hyman invented the patented Swoptic swappable eyewear system. At Swoptic, Mr Hyman oversees design, production and sales. He is the creative director for Swoptic.

Previously, he was a vice president at Import Limited, a wholesale accessories company, based in Milwaukee with showrooms in major markets across the U.S. As a vice president, he oversaw private label design as well as special sales and marketing programs.

Mr. Hyman holds a BA from the University of Wisconsin – Eau Claire in Marketing and Economics.He is a commercial artist and is a Swoptic Board member. Click here to read more
 

Carl Veenendaal
Chief Financial Officer

As CFO of Swoptic International, Carl Veenendaal brings over 20 years of experience in finance. Mr. Veenendaal oveesees all financial operations for Swoptic and advises Swoptic on specific partnerships and alliances.

Previously, he was the financial controller at Wang Laboratories located in Boston, MA. Presently, he is a vice president at Raymond James, an investment house, where he is a financial advisor and broker.

Mr. Veenedaal holds a BA in economics and an MBA in Finance from Ripon College. He also serves on the board of Swopic.

 

Nora Gold
Marketing
and Media Relations

Ms. Gold heads the marketing and media relations initiatives for Swoptic. Additionally, she works closely with management to ensure that design, production and sales are closely coordinated.


In the past, Ms. Gold has worked with various companies developing marketing and sales materials as well as marketing plans and events for internal and external clients.

She graduated from the University of Wisconsin – Madison with a Bachelor of Arts and holds an MBA.