Lichtenstein blow-up comic strip creates a powerful impact with its bold primary colours and style.  His images reflect the coarse ‘screening’ technique, known as Ben Day dots, used in printing cheap comics and newspapers, became one of his trademarks.

Lichtenstein’s used of mass-imagery, and materials and products of the industrial environment, often extracting images from their original context.  Despite the accessibility of his images, they are subtle parodies of, and are homage to contemporary culture, treading a fine line between commercial art verses fine art. 

Lichtenstein’s famous use of the cartoon is in keeping with the recycling of found objects and common household items typical of the POP Art of the 60s.  By magnifying and over-simplifying these images, Lichtenstein was not making a social comment on the content, but trying to make people more aware of the aesthetics of the 1960s in America.

Swoptic utilizes bold colours and patterns, incorporated with simple, refined styling.  Like art, fashion reflects contemporary society, and many times is a commentary on our contemporary social cultural. Swoptic supplies the artistic tools.  Our customers create the fashion artistry.