Considered the greatest artist of the 20th Century. Picasso embodied the progressive art movements of the modern eras. He created more diversified styles than any other artist in history.

The geometric treatment of figures and the rejection of naturalism are exemplified in this style of painting. This was crucial to the development of modern art, and the conception of the revolutionary movement of Cubism.

Throughout his long life, Picasso constantly challenged accepted ways of 'seeing'. His versatility, technical brilliance and inventiveness have earned him the well-deserved accolades of the most influential artist of the 20th century.

SWOPTIC lofty desire is to create an artsy eyewear movement that embodies Picasso's multiple attributes. The granting of several US Utility patents to Swoptic evidences inventiveness and originality. Versatility via interchangeability is the key functionality, and the foundation of SWOPTIC's components eyewear concept. Technical brilliance is revealed through the simple interactive relationship between the frame components, and the desire of the individual to design and create their own unique eyewear.

The time has come to initiate the 'Optic-Art' movement. A revolutionary product concept, tailored for those individuals who have their own sense of style and fashion. SWOPTIC encourages our consumers to be the design artist. The 'art of self-expression' is the key design element that stamps each individual frame with your identity.